Tools developed by the Web Application Team.

Combined Analytics Dashboard

Monitoring Traffic Patterns and Engagement of Our Portfolio

View the Dashboard

The Combined Analytics Dashboard allows the Web Application to see metrics for our entire portfolio in a single place. The ability to compare metrics side-by-side, enables our team to prioritize our work and monitor user trends for our entire portfolio. The following metrics are included in this tool and data is automatically refreshed weekly.

Overview of Active Users

A high-level snapshot of web performance across all websites. This is a good starting point to identify trends and sites that warrant deeper investigation.

  • Active Users Card: the total number of unique users who had an engaged session or were first-time visitors.
  • Sessions Card: the total number of visits across all sites.
  • Page Views Card: the total number of pages viewed across all sites.
  • Engagement Rate Card: the percentage of sessions that spent more than 10 seconds, viewed 2 or more pages, or triggered a conversion event.
  • Active Users by Site Chart: a ranking of all websites by total active users.
  • Active Users by Month Chart: a plot of total active users by month over the past year.

User Engagement

Shows how effectively our sites hold visitor attention. Lets us know if users find value in the content of each site.

  • Engagement Rate Chart: percentage of engaged sessions for each site.
  • Average Session Duration Chart: the average time (seconds) a user spends on a site during a session.
  • Pages per Session Chart: the average number of pages a user views during a session.
  • Engagement Rate Over Time Chart: monthly engagement rate over the past year.

Traffic and Geography

Shows how visitors reached the site and where they come from. Helps our team identify avenues for growth.

Traffic
  • Active Users by Channel Chart: the proportion of active users arriving through each channel (direct, search, etc.).
  • Sessions by Channel Group Chart: total sessions broken down by traffic channel.
  • Total Sessions Chart: sites ranked by total sessions.
  • New and Returning Users Chart: shows the split between first-time and repeat visitors.
  • Traffic Source Table: detailed numbers of active users, new users, and sessions by site.
Geography
  • Geographic Sessions by Country Map: shows the country from which each visitor accessed a selected site.
  • Sessions Chart: the number of sessions from each of the top 10 countries for the selected site.
  • Engagement Chart: the engagement rate for each of the top 10 countries for the selected site.

Site Growth Over Time

Shows website momentum over time. Helps our team determine the direction and rate of change for each site.

  • Monthly Active Users Trend Chart: shows active users by month.
  • Monthly Sessions Trend Chart: shows the total number of sessions (volume of visitors) by month.
  • Month-Over-Month User Growth Chart: shows the percentage change in active users from the previous month to the current month.
  • Month-Over-Month Session Growth Chart: shows the percentage change in number of sessions from the previous month to the current month.